Line a baking sheet with a silpat or parchment paper, then a wire rack.
Place white chocolate chips in a heat safe dish like a glass pyrex bowl or measuring cup. If heating chocolate in a microwave, heat chocolate for 10-20 seconds at a time, stirring occasionally until chocolate is melted and smooth.
Dip each pretzel rod into melted white chocolate, tip cup or bowl to cover pretzel about 2/3rds.
Let excess chocolate drip off tip of pretzel then transfer to prepared cookie sheet with wire rack.
Wait about 3-5 minutes or until chocolate is partially set before adding candy eyes and drizzles.
Allow to dry completely at room temperature and chocolate is completely hardened before storing.